"We are already living in the "Age​ of Brand Humanization," and this means that they need to behave more and more like their customers, experimenting with new technologies and networks, using open platforms, taking pleasure in collaborating and co-creating, consuming art, stories, and keep pace with the culture.

To live in this new era, brands need to understand and act in the Ownership Economy (Web 3), learn to create or participate in Communities and use Entertainment as a key to getting closer to their audience."